“During 2016, our average bounce rate was 60 percent, which means out of 100 people only 40 visitors took the next action of visiting other pages on our site. “Our first goal for 2017 is to implement a better return path for visitors to our online store who did not complete their first purchase,” says Darrius Glover, founder & CEO, Wool Fresh. Retarget customers who abandoned their shopping carts “People are most engaged with a brand in the first 60 days, after which there can be a huge drop off if you don’t keep them wanting more.” By segmenting and personalizing email, you can increase the chances of “your customers opening, clicking and, of course, purchasing.” 3. “Sending relevant and targeted emails will help you to maintain long-term subscriber engagement,” he explains. Once you’ve scrubbed your email list(s), resolve to “avoid sending ‘batch and blast’ newsletters and try to segment your audience using information you know about ,” says Adii Pienaar, founder & CEO, Conversio, an ecommerce marketing dashboard.Good ways to segment your email list include by gender, age, geography and/or past purchases for B2C – and by industry, position, past purchases and/or sales cycle for B2B. You can then delete subscribers who haven’t engaged in over a year (or less), which will help your business, or domain, maintain a healthy online reputation.

Reviewing your email lists is important as it can help you see who is actually responding to your email campaigns and who isn’t. The beginning of the New Year is the perfect time to review your email marketing strategy – and purge and segment your email marketing lists.

Mobirise ecommerce